Zapped! takes a close look at—and a new approach to—the mass deployment of Radio Frequency Identification (RFID). RFID is not yet a household name or a pervasive technology, but Preemptive Media predicts that everyday encounters with this technology (whether known or not) will soon be commonplace. Zapped! is an effort to learn about and respond to the tags that industry is embracing for product tracking, the government for border control, schools for attendance-taking and public libraries for automatic checkout.

Zapped! is always changing because it is custom-tailored to the burgeoning RFID industry. Preemptive Media is not encouraging paranoia with Zapped!, but rather participation and preparation!

Zapped! Workshop Participant, New York City, October, 2004
Produced by Preemptive Media
All Rights unReserved / 2005