AIR Device (Early Prototype)
San Francisco / April 2006

Zapped! Workshop
New York City / November 2004

Zapped! Workshop Diagram
"How to Make a Keychain RFID Detector"

Swipe Performance
Irvine, CA / March 2003

Swipe Bar
Pittsburgh, PA / March 2002

August 2004

In loving memory of Preemptive Media co-founder Beatriz Noronha da Costa, 06/11/1974 - 12/27/2012

ABOUT: Preemptive Media is a group of artists, activists and technologists who are making their own style of beta tests, trial runs and impact assessments based on independent research. PM is most interested in emerging policies and technologies because they are contingent and malleable. The criteria and methods of PM programs are different than those run by businesses and government, and, therefore, PM gets different results. PM hopes that their inquiries create new opportunities for public discussion and alternative outcomes in the usually remote and closed world of technology-based research and development.

Type: Devices, Data Visualization and Workshop
Description: In August 2005, Preemptive Media was awarded the first Social Sculpture Commission (SSC) from Lower Manhattan Cultural Council and Eyebeam to develop Area's Immediate Reading (AIR). For this project PM is prototyping portable air quality measurement kits to monitor various air pollutants in Lower Manhattan, as well as create data visualizations of our findings. The SSC are intended to develop a new process oriented, socially based artwork that integrates the community into the creation and presentation of the work and affects the world around them. An AIR public workshop took place in June 2006 in New York City and the full project launched in September 2006.

Type: Devices and Workshop
Description: Radio Frequency Identification (RFID) is not yet a household name, but PM predicts that everyday encounters with this technology--whether known or not--will become commonplace in the industrialized world in coming years. One goal of RFID systems is to track humans, so that they may be better integrated into modern information economies. Zapped! addresses the mass implementation of RFID and its contribution to the ever growing field of technology-enhanced surveillance practices. Because RFID is used to track moving objects and organisms, we have found it both practically and symbolically useful to provide living entities (such as humans and roaches) with tools to monitor and jam RFID systems.

Type: Bar and Toolkit
Description: Find out what information is encoded on your driver's license and prevent the hemorrhaging of your data without consent or notification. Swipe illustrates how personal information is used and why businesses and government crave it.

Type: Online Mobile Reporting Tool
Description: Moport is an online tool for generating and sharing mobile phone reports. The site enables people to collectively report in real-time using mobile phones or digital cameras and computers.

Introducing AIDC as a Tool for Data Surveillance
from the Sarai READER 04, Crisis/Media (pdf)

Surveillance Creep! New Manifestations of Data Surveillance at the Beginning of the Twenty-First Century
from The Radical History Review, "New Imperialisms," Issue 95, Spring 2006

PM FOUNDERS: Preemptive Media is a group collaboration between Beatriz da Costa, Jamie Schulte and Brooke Singer. The trio has been working together since 2002. We are based on the left coast and right coast of the United States.

CONTACT: Requests for documentation and permission to reprint images may be made to At this time, Preemptive Media is not actively developing the above projects and unable to assist with technical matters or support for like projects.